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Few American pastimes are as cherished as grilling in the backyard. For over twenty years, BBQGuys has been at the forefront of this enthusiasm, transforming from a modest, local brick-and-mortar establishment in Baton Rouge, Louisiana, into one of the top online retailers for outdoor cooking and living essentials in the country. More than merely a store, BBQGuys has established itself as a vital resource for grilling aficionados, providing an unmatched selection, expert guidance, and a dedication to quality.
The Humble Origins: Born to Grill™ in Louisiana
The BBQGuys narrative commenced in 1998, when Air Force veteran Mike Hackley and his spouse, Ladina Hackley, inaugurated "The Grill Store & More" in Baton Rouge. Their goal was straightforward: to offer the finest outdoor cooking products to their local clientele.
1998: The company is established as "The Grill Store & More."
The Dot-Com Transition: Aware of the potential within the burgeoning digital marketplace, the company initiated its e-commerce platform as BBQGuys.com in the early 2000s. This strategic shift during the dot-com boom proved to be transformative, swiftly resulting in the closure of their physical locations as online success flourished.
Rapid Growth and Consolidation: The enterprise expanded into a network of related e-commerce sites under the ShoppersChoice.com umbrella. By 2019, the company unified all its brands back under the singular, robust identity of BBQGuys, enhancing the customer experience and consolidating all their offerings under one digital platform.
Acquisition and Star Power: In 2020, the company was acquired by the private equity firm Brand Velocity Partners (BVP). This acquisition attracted notable strategic investors, including NFL icons Archie, Peyton, and Eli Manning, who have since become prominent figures in the brand's national advertising initiatives.
This evolution from a single retail outlet to a significant e-commerce powerhouse underscores the company's resilience, its adaptability to change, and its steadfast commitment to the outdoor cooking sector.
An Unmatched Product Range: Everything for the Backyard Chef
What distinguishes BBQGuys is the extensive variety and depth of their inventory. They serve every type of outdoor cook, from the charcoal enthusiast to the technologically advanced pellet griller, as well as homeowners creating the ultimate outdoor kitchen.
The Grill and Smoker Collection
BBQGuys provides nearly every major type of outdoor cooking appliance, featuring products from hundreds of trusted brands, including their own proprietary brands like Blaze Outdoor Products and BBQGuys Signature.
Gas Grills: An extensive selection of both built-in and freestanding models, compatible with natural gas or propane, offering choices that range from compact 2-burner units to luxurious 6-burner powerhouses.
Charcoal & Kamado Grills: For those who desire genuine, smoky flavor, they stock classic kettle grills, robust offset smokers, and versatile ceramic kamado cookers (such as the Big Green Egg).
Pellet & Electric Grills: Catering to the modern convenience cook, the inventory features digitally controlled pellet grills that facilitate low-and-slow smoking effortlessly, along with compact electric options suitable for smaller spaces.
Specialty Appliances: Beyond the essentials, you can discover high-performance pizza ovens (countertop, freestanding, and built-in), outdoor deep fryers, gas griddles, and even commercial-grade grills.
The Outdoor Kitchen & Living Experience
BBQGuys goes beyond just the cooking surface—they offer all the elements needed to create a comprehensive outdoor living area.
Custom Outdoor Kitchens: They provide a design service and modular components, including stainless steel cabinets, drawers, and access doors, enabling homeowners to construct their ideal outdoor culinary center.
Refrigeration & Storage: A complete range of outdoor-rated appliances, such as compact refrigerators, ice makers, kegerators, and wine coolers.
Patio Furniture & Heating: To finalize the backyard paradise, the selection features durable cast aluminum and teak patio furniture, fire pits, and various outdoor heating solutions.
Expertise and Customer Focus: The BBQGuys Difference
In a competitive retail environment, BBQGuys sets itself apart by prioritizing knowledge and service, following what they refer to as The CAPLC Code—an acronym that stands for Communication, Accountability, Passion, Learning, and Change.
Expert Advice and Resources
In contrast to a typical big-box retailer, BBQGuys has built a reputation for having an informed team.
Educational Content: Their website and YouTube channel are filled with detailed buying guides, product reviews, instructional videos on grilling techniques, and even recipes from professional grill masters.
Customer Support: The company provides dedicated customer support and has expanded its headquarters to include sales and support roles, with the goal of assisting customers through intricate purchases like a custom outdoor kitchen.
The Reputation in the Community
The company holds an A+ rating from the Better Business Bureau (BBB). Online reviews often commend the professionalism and expertise of the sales and customer service teams, especially when handling large or complex custom orders.
While, like any major retailer of high-value products, there are some customer complaints regarding shipping damage or warranty issues, the majority of feedback reflects a strong dedication to resolving problems and an overall positive shopping experience, particularly for those in search of high-quality, durable equipment.
The Future of the Backyard
BBQGuys has adeptly embraced the "outdoor living" trend, evolving from a basic grill retailer to a comprehensive destination for crafting an exquisite backyard experience. Through strategic acquisitions, such as Mont Alpi for modular outdoor kitchens, and support from prominent investors, the company is set to strengthen its leadership in the specialty outdoor retail sector.
For the American who is Born to Grill™, BBQGuys offers the equipment, expertise, and motivation to transform an ordinary weeknight barbecue or a significant holiday gathering into a remarkable outdoor occasion.
